I know it seems daunting when you face all of the different online aspects of your small business - from the content creation and marketing, to the legal and technical requirements for your website. But you should have in mind that those requirements are usually meant to protect and benefit your clients, and that's also in your best interest. Ask yourself - if I was in their shoes, would I want to do business with someone who has a terrible website that's confusing and virtually unusable, that doesn't respect my data privacy (collects it and uses it without my consent), and doesn't care if that data is stolen or leaked?
Towards better conversion rate: Small business website essentials (CHECKLIST)
You managed to get some traffic to your small business website, but have trouble converting enough visitors into clients?
The checklist I've created will help you increase the conversion rate - by improving all the technical aspects of your website (speed, accessibility, privacy and security).
Best practices (for website speed optimization, accessibility, data privacy and security) will not only ensure that you don't get into any legal trouble - it will also significantly increase chances that any visitor of your small business website, becomes your client. Following those best practices will make your potential clients trust you more, and thus be more opened for collaboration.
There are many (usually costly) solutions out there promising to solve all of your technical problems with one simple click. The truth is this: it's an ongoing process, that requires your involvement (no different to any content strategy also). There's no one else that knows all the details of your business, like yourself. Anyone else can only be your guide and assistant. This checklist is created for that very reason - to give you guidance when building and managing your small business website.
By joining my email list, you'll get the following:
- Easy to follow checklist with actionable steps - to know how to improve the conversion rate of your small business website.
- Recommended tools to use to check if your website meets most of the mentioned requirements.
- Weekly short and simple tutorial videos to cross out all of the checklist items - ending up with better website speed, accessibility, privacy and security.